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Author Question: When Subaru of America mails a survey to new-car buyers to determine their opinion of the buying ... (Read 80 times)

neverstopbelieb

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on: Jun 29, 2018
When Subaru of America mails a survey to new-car buyers to determine their opinion of the buying process, this is an example of:
 a. secondary research.
 b. primary research.
 c. pseudo research.
 d. participant-observaton.

Question 2

A ________ exists where one channel institution owns multiple levels of distribution and typically consists of either a manufacturer that has integrated vertically forward to reach the consumer or a retailer that has integrated vertically backward to create a self supply network.
 a. contractual vertical marketing channel
 b. corporate vertical marketing channel
 c. quick response channel
 d. conventional marketing channel
 e. sponsored vertical group


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billybob123

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

b


neverstopbelieb

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

carlsona147

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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