When Subaru of America mails a survey to new-car buyers to ...

[neverstopbelieb]

When Subaru of America mails a survey to new-car buyers to determine their opinion of the buying process, this is an example of:
 a. secondary research.
 b. primary research.
 c. pseudo research.
 d. participant-observaton.

Question 2

A ________ exists where one channel institution owns multiple levels of distribution and typically consists of either a manufacturer that has integrated vertically forward to reach the consumer or a retailer that has integrated vertically backward to create a self supply network.
 a. contractual vertical marketing channel
 b. corporate vertical marketing channel
 c. quick response channel
 d. conventional marketing channel
 e. sponsored vertical group

[billybob123]

Answer to Question 1

b

Answer to Question 2

b

[neverstopbelieb]

YES! Correct, THANKS for helping me on my review

[kusterl]

Excellent