Author Question: When Subaru of America mails a survey to new-car buyers to determine their opinion of the buying ... (Read 46 times)

neverstopbelieb · **on:** Jun 29, 2018

When Subaru of America mails a survey to new-car buyers to determine their opinion of the buying process, this is an example of:
a. secondary research.
b. primary research.
c. pseudo research.
d. participant-observaton.

Question 2

A ________ exists where one channel institution owns multiple levels of distribution and typically consists of either a manufacturer that has integrated vertically forward to reach the consumer or a retailer that has integrated vertically backward to create a self supply network.
a. contractual vertical marketing channel
b. corporate vertical marketing channel
c. quick response channel
d. conventional marketing channel
e. sponsored vertical group