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Author Question: When a researcher goes to the library to attempt to find articles that relate to the research study ... (Read 94 times)

sabina

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on: Jun 29, 2018
When a researcher goes to the library to attempt to find articles that relate to the research study that she is planning to do, what is this called?
 a. A literature review
 b. Causal research
 c. Descriptive research
 d. An experiment

Question 2

A consumer's intense and active loyal relationship with a brand is known as:
 a. brand extension value.
 b. asset value.
 c. diffusion rate.
 d. customer utility.
 e. brand resonance.


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cegalasso

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

e


sabina

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

ricroger

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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