Author Question: When a researcher goes to the library to attempt to find articles that relate to the research study ... (Read 122 times)

sabina · **on:** Jun 29, 2018

When a researcher goes to the library to attempt to find articles that relate to the research study that she is planning to do, what is this called?
a. A literature review
b. Causal research
c. Descriptive research
d. An experiment

Question 2

A consumer's intense and active loyal relationship with a brand is known as:
a. brand extension value.
b. asset value.
c. diffusion rate.
d. customer utility.
e. brand resonance.