When a researcher goes to the library to attempt to find articles ...

[sabina]

When a researcher goes to the library to attempt to find articles that relate to the research study that she is planning to do, what is this called?
 a. A literature review
 b. Causal research
 c. Descriptive research
 d. An experiment

Question 2

A consumer's intense and active loyal relationship with a brand is known as:
 a. brand extension value.
 b. asset value.
 c. diffusion rate.
 d. customer utility.
 e. brand resonance.

[cegalasso]

Answer to Question 1

a

Answer to Question 2

e

[sabina]

Excellent

[Chelseyj.hasty]

Gracias!