When Marriott Hotels asks a series of question to its customers to indicate their degree of satisfaction with the services offered by the hotel on a 10-point scale, this is an example of:
a. a DSS.
b. a ladder of abstraction.
c. a latent construct.
d. operationalizing a concept.
Question 2
Information search cost refers to how difficult it is to acquire information in terms of:
a. money, time, and effort.
b. money.
c. time and memory.
d. knowledge and expertise.
e. memory and effort.