When Marriott Hotels asks a series of question to its customers ...

[mydiamond]

When Marriott Hotels asks a series of question to its customers to indicate their degree of satisfaction with the services offered by the hotel on a 10-point scale, this is an example of:
 a. a DSS.
 b. a ladder of abstraction.
 c. a latent construct.
 d. operationalizing a concept.

Question 2

Information search cost refers to how difficult it is to acquire information in terms of:
 a. money, time, and effort.
 b. money.
 c. time and memory.
 d. knowledge and expertise.
 e. memory and effort.

[shaikhs]

Answer to Question 1

d

Answer to Question 2

a

[mydiamond]

Thank you

[shaikhs]

No problemo