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Author Question: Brand loyalty is an example of a: a. concept. b. proposition. c. hypothesis. d. latent ... (Read 62 times)

viki

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Brand loyalty is an example of a:
 a. concept.
 b. proposition.
 c. hypothesis.
 d. latent construct.

Question 2

Of the types listed below, which form of product placement involves the brand being used by the characters, but the brand does not play an important part in the plot?
 a. Advergaming
 b. Branded entertainment
 c. Product integration
 d. Product interaction
 e. Visual placement



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shaikhs

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Answer to Question 1

a

Answer to Question 2

d




viki

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Reply 2 on: Jun 29, 2018
Wow, this really help


bdobbins

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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