What type of decision involves a ball-point pen company trying to decide on the color of its pens?
a. Strategic decision
b. Cross-validation decision
c. Performance-monitoring decision
d. Tactical decision
Question 2
The Nike brand includes a word mark consisting of the words Nike written in red lettering written under the swish, and superimposed against a black background. Specifically, this is an example of a(n):
a. brand jingle.
b. trademark.
c. brand logo.
d. brand mark.
e. None of these choices is correct.
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