This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Unilever reduced the size of its ice-cream packs, making them cheaper, and offers premiums in ... (Read 59 times)

crazycityslicker

  • Hero Member
  • *****
  • Posts: 537
on: Jun 29, 2018
Unilever reduced the size of its ice-cream packs, making them cheaper, and offers premiums in conjunction with the purchase of soap products. Which of the following concepts is being adopted by Unilever?
 a. Cognitive positioning
 b. Relative positioning
 c. Adaptive positioning
 d. Creative positioning

Question 2

Presenting the consumer with a few brands should increase the likelihood that other brands will be retrieved from memory.
 
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

b614102004

  • Sr. Member
  • ****
  • Posts: 320
Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

false


crazycityslicker

  • Member
  • Posts: 537
Reply 2 on: Jun 29, 2018
Excellent

ghepp

  • Member
  • Posts: 361
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

The people with the highest levels of LDL are Mexican American males and non-Hispanic black females.

Did you know?

If you could remove all of your skin, it would weigh up to 5 pounds.

Did you know?

Blood in the urine can be a sign of a kidney stone, glomerulonephritis, or other kidney problems.

Did you know?

This year, an estimated 1.4 million Americans will have a new or recurrent heart attack.

Did you know?

The highest suicide rate in the United States is among people ages 65 years and older. Almost 15% of people in this age group commit suicide every year.

Relationship between winter rainfall and chuckwalla, Sauromalus, size Relationship between winter rainfall and chuckwalla, Sauromalus, size
Nephroblastoma. A sectioned kidney reveals the presence of a very large tumor, which arose from feta Nephroblastoma. A sectioned kidney reveals the presence of a very large tumor, which arose from feta
Accounting (Making Entries) Accounting (Making Entries)
The Globe Fishery packs shrimp that weigh more than 1.91 ounces each in packages marked large ... The Globe Fishery packs shrimp that weigh more than 1.91 ounces each in packages marked large ...
The components making up the DNA Pol III holoenzyme The components making up the DNA Pol III holoenzyme
Beak size in finches during dry years increases because of strong selection Beak size in finches during dry years increases because of strong selection
Video: Blood Flow through the Human Heart

For a complete list of videos, visit our video library