This topic contains a solution. Click here to go to the answer

Author Question: Unilever reduced the size of its ice-cream packs, making them cheaper, and offers premiums in ... (Read 63 times)

crazycityslicker

  • Hero Member
  • *****
  • Posts: 537
Unilever reduced the size of its ice-cream packs, making them cheaper, and offers premiums in conjunction with the purchase of soap products. Which of the following concepts is being adopted by Unilever?
 a. Cognitive positioning
 b. Relative positioning
 c. Adaptive positioning
 d. Creative positioning

Question 2

Presenting the consumer with a few brands should increase the likelihood that other brands will be retrieved from memory.
 
 Indicate whether the statement is true or false



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

b614102004

  • Sr. Member
  • ****
  • Posts: 320
Answer to Question 1

c

Answer to Question 2

false




crazycityslicker

  • Member
  • Posts: 537
Reply 2 on: Jun 29, 2018
Gracias!


peter

  • Member
  • Posts: 330
Reply 3 on: Yesterday
Great answer, keep it coming :)

 

Did you know?

Adult head lice are gray, about ? inch long, and often have a tiny dot on their backs. A female can lay between 50 and 150 eggs within the several weeks that she is alive. They feed on human blood.

Did you know?

Historic treatments for rheumatoid arthritis have included gold salts, acupuncture, a diet consisting of apples or rhubarb, nutmeg, nettles, bee venom, bracelets made of copper, prayer, rest, tooth extractions, fasting, honey, vitamins, insulin, snow collected on Christmas, magnets, and electric convulsion therapy.

Did you know?

Fatal fungal infections may be able to resist newer antifungal drugs. Globally, fungal infections are often fatal due to the lack of access to multiple antifungals, which may be required to be utilized in combination. Single antifungals may not be enough to stop a fungal infection from causing the death of a patient.

Did you know?

Most women experience menopause in their 50s. However, in 1994, an Italian woman gave birth to a baby boy when she was 61 years old.

Did you know?

During the twentieth century, a variant of the metric system was used in Russia and France in which the base unit of mass was the tonne. Instead of kilograms, this system used millitonnes (mt).

For a complete list of videos, visit our video library