This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Unilever reduced the size of its ice-cream packs, making them cheaper, and offers premiums in ... (Read 71 times)

crazycityslicker

  • Hero Member
  • *****
  • Posts: 537
on: Jun 29, 2018
Unilever reduced the size of its ice-cream packs, making them cheaper, and offers premiums in conjunction with the purchase of soap products. Which of the following concepts is being adopted by Unilever?
 a. Cognitive positioning
 b. Relative positioning
 c. Adaptive positioning
 d. Creative positioning

Question 2

Presenting the consumer with a few brands should increase the likelihood that other brands will be retrieved from memory.
 
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

b614102004

  • Sr. Member
  • ****
  • Posts: 320
Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

false


crazycityslicker

  • Member
  • Posts: 537
Reply 2 on: Jun 29, 2018
Wow, this really help

at

  • Member
  • Posts: 359
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

All adverse reactions are commonly charted in red ink in the patient's record and usually are noted on the front of the chart. Failure to follow correct documentation procedures may result in malpractice lawsuits.

Did you know?

If you could remove all of your skin, it would weigh up to 5 pounds.

Did you know?

Elderly adults are at greatest risk of stroke and myocardial infarction and have the most to gain from prophylaxis. Patients ages 60 to 80 years with blood pressures above 160/90 mm Hg should benefit from antihypertensive treatment.

Did you know?

In inpatient settings, adverse drug events account for an estimated one in three of all hospital adverse events. They affect approximately 2 million hospital stays every year, and prolong hospital stays by between one and five days.

Did you know?

Though “Krazy Glue” or “Super Glue” has the ability to seal small wounds, it is not recommended for this purpose since it contains many substances that should not enter the body through the skin, and may be harmful.

Size comparison of Earth and Uranus Size comparison of Earth and Uranus
Model for evidence-based clinical decision making. Model for evidence-based clinical decision making.
The U.S. Department of Agriculture offers the SuperTracker tool to help you track, analyze, and plan ... The U.S. Department of Agriculture offers the SuperTracker tool to help you track, analyze, and plan ...
Population size, 1970 - 2050 Population size, 1970 - 2050
Communication: Making Connections, 11th Communication: Making Connections, 11th
Changes in the size of the thoracic cavity during the respiratory cycle Changes in the size of the thoracic cavity during the respiratory cycle
Video: Component of feedback systems & Communication and regulation of body systems

For a complete list of videos, visit our video library