This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Unilever reduced the size of its ice-cream packs, making them cheaper, and offers premiums in ... (Read 36 times)

crazycityslicker

  • Hero Member
  • *****
  • Posts: 537
on: Jun 29, 2018
Unilever reduced the size of its ice-cream packs, making them cheaper, and offers premiums in conjunction with the purchase of soap products. Which of the following concepts is being adopted by Unilever?
 a. Cognitive positioning
 b. Relative positioning
 c. Adaptive positioning
 d. Creative positioning

Question 2

Presenting the consumer with a few brands should increase the likelihood that other brands will be retrieved from memory.
 
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

b614102004

  • Sr. Member
  • ****
  • Posts: 320
Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

false


crazycityslicker

  • Member
  • Posts: 537
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

komodo7

  • Member
  • Posts: 322
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

There are 20 feet of blood vessels in each square inch of human skin.

Did you know?

The human body produces and destroys 15 million blood cells every second.

Did you know?

The eye muscles are the most active muscles in the whole body. The external muscles that move the eyes are the strongest muscles in the human body for the job they have to do. They are 100 times more powerful than they need to be.

Did you know?

All adverse reactions are commonly charted in red ink in the patient's record and usually are noted on the front of the chart. Failure to follow correct documentation procedures may result in malpractice lawsuits.

Did you know?

If you could remove all of your skin, it would weigh up to 5 pounds.

Body size and population density of herbivorous mammals Body size and population density of herbivorous mammals
Hyperopia (farsightedness). In the uncorrected top figure, the image would come into focus behind th Hyperopia (farsightedness). In the uncorrected top figure, the image would come into focus behind th
Suture Use, Size, and Type of Material Suture Use, Size, and Type of Material
The use of antispasmodics, which block release of Ach or calcium, can result in reduced pain as well ... The use of antispasmodics, which block release of Ach or calcium, can result in reduced pain as well ...
Europe’s Size and Location Europe’s Size and Location
Distribution Patterns and Population Size Estimates (Bio 30) Distribution Patterns and Population Size Estimates (Bio 30)
Video: Congenital Heart Defects Animation

For a complete list of videos, visit our video library