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Author Question: Unilever reduced the size of its ice-cream packs, making them cheaper, and offers premiums in ... (Read 51 times)

crazycityslicker

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on: Jun 29, 2018
Unilever reduced the size of its ice-cream packs, making them cheaper, and offers premiums in conjunction with the purchase of soap products. Which of the following concepts is being adopted by Unilever?
 a. Cognitive positioning
 b. Relative positioning
 c. Adaptive positioning
 d. Creative positioning

Question 2

Presenting the consumer with a few brands should increase the likelihood that other brands will be retrieved from memory.
 
 Indicate whether the statement is true or false


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b614102004

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Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

false


crazycityslicker

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Reply 2 on: Jun 29, 2018
Gracias!

kjohnson

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Reply 3 on: Yesterday
:D TYSM

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