This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following methods are the least realistic in terms of consumer behavior over time, but ... (Read 19 times)

beccaep

  • Hero Member
  • *****
  • Posts: 535
on: Jun 29, 2018
Which of the following methods are the least realistic in terms of consumer behavior over time, but allows the participants to be exposed to television advertisements, and their reactions can be measured in a controlled environment?
 a. Forced distribution tests
 b. Laboratory test markets
 c. Microtest marketing
 d. Lead user tests

Question 2

Lily considers herself a nonconformist. She doesn't care who is around or what the situation is, she behaves as she pleases. Which of the following is most likely true about Lily?
 a. She has low self-esteem.
 b. She is a high self-monitor.
 c. She would score high on the Impression Management scale.
 d. She is a low self-monitor.
 e. She has a weak self-schema.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Anonymous

  • Sr. Member
  • ****
  • Posts: 317
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

d


beccaep

  • Member
  • Posts: 535
Reply 2 on: Jun 29, 2018
Excellent

alvinum

  • Member
  • Posts: 317
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

Children with strabismus (crossed eyes) can be treated. They are not able to outgrow this condition on their own, but with help, it can be more easily corrected at a younger age. It is important for infants to have eye examinations as early as possible in their development and then another at age 2 years.

Did you know?

Hip fractures are the most serious consequences of osteoporosis. The incidence of hip fractures increases with each decade among patients in their 60s to patients in their 90s for both women and men of all populations. Men and women older than 80 years of age show the highest incidence of hip fractures.

Did you know?

Nearly all drugs pass into human breast milk. How often a drug is taken influences the amount of drug that will pass into the milk. Medications taken 30 to 60 minutes before breastfeeding are likely to be at peak blood levels when the baby is nursing.

Did you know?

Parkinson's disease is both chronic and progressive. This means that it persists over a long period of time and that its symptoms grow worse over time.

Did you know?

The U.S. Preventive Services Task Force recommends that all women age 65 years of age or older should be screened with bone densitometry.

Applying a time strip to the IV container. Applying a time strip to the IV container.
Female Sexual Behavior Female Sexual Behavior
Median Annual Earnings of Full-Time Workers, by Gender, 1960–2010 Median Annual Earnings of Full-Time Workers, by Gender, 1960–2010
Personality Behavior Patterns and Their Risks for Heart Disease Personality Behavior Patterns and Their Risks for Heart Disease
Change in Bone Mass over Time In your early years, more bone mass is added than lost in your body Change in Bone Mass over Time In your early years, more bone mass is added than lost in your body
Surtsey, a volcanic island, during the time of its formation. Surtsey, a volcanic island, during the time of its formation.
Video: What is Reverse Osmosis?

For a complete list of videos, visit our video library