This topic contains a solution. Click here to go to the answer

Author Question: Which of the following methods are the least realistic in terms of consumer behavior over time, but ... (Read 61 times)

beccaep

  • Hero Member
  • *****
  • Posts: 535
Which of the following methods are the least realistic in terms of consumer behavior over time, but allows the participants to be exposed to television advertisements, and their reactions can be measured in a controlled environment?
 a. Forced distribution tests
 b. Laboratory test markets
 c. Microtest marketing
 d. Lead user tests

Question 2

Lily considers herself a nonconformist. She doesn't care who is around or what the situation is, she behaves as she pleases. Which of the following is most likely true about Lily?
 a. She has low self-esteem.
 b. She is a high self-monitor.
 c. She would score high on the Impression Management scale.
 d. She is a low self-monitor.
 e. She has a weak self-schema.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Anonymous

  • Sr. Member
  • ****
  • Posts: 317
Answer to Question 1

b

Answer to Question 2

d




beccaep

  • Member
  • Posts: 535
Reply 2 on: Jun 29, 2018
Excellent


shailee

  • Member
  • Posts: 392
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

Did you know?

Thyroid conditions cause a higher risk of fibromyalgia and chronic fatigue syndrome.

Did you know?

Amoebae are the simplest type of protozoans, and are characterized by a feeding and dividing trophozoite stage that moves by temporary extensions called pseudopodia or false feet.

Did you know?

Fewer than 10% of babies are born on their exact due dates, 50% are born within 1 week of the due date, and 90% are born within 2 weeks of the date.

Did you know?

Stevens-Johnson syndrome and Toxic Epidermal Necrolysis syndrome are life-threatening reactions that can result in death. Complications include permanent blindness, dry-eye syndrome, lung damage, photophobia, asthma, chronic obstructive pulmonary disease, permanent loss of nail beds, scarring of mucous membranes, arthritis, and chronic fatigue syndrome. Many patients' pores scar shut, causing them to retain heat.

Did you know?

By definition, when a medication is administered intravenously, its bioavailability is 100%.

For a complete list of videos, visit our video library