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Author Question: An auto marketer runs a commercial that focuses on the clean energy that its new hybrid uses. The ... (Read 27 times)

SO00

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  • Posts: 568
on: Jun 29, 2018
An auto marketer runs a commercial that focuses on the clean energy that its new hybrid uses. The commercial shows that the car is eco-friendly and does not pollute the environment. Which of the following is the auto marketer using?
 a. Cause-related advertising
  b. Community marketing
  c. Affinity marketing
  d. Green marketing

Question 2

Teams come up with ideas that are both creative and useful in the process of building brands if:
 a. they are allowed freedom in playing with their ideas.
  b. they are managed in a proactive way.
  c. structure is given more importance than talent.
  d. right expertise is preferred over diversity of thought.


lcapri7

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

b


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