An auto marketer runs a commercial that focuses on the clean energy that its new hybrid uses. The commercial shows that the car is eco-friendly and does not pollute the environment. Which of the following is the auto marketer using?
a. Cause-related advertising
b. Community marketing
c. Affinity marketing
d. Green marketing
Question 2
Teams come up with ideas that are both creative and useful in the process of building brands if:
a. they are allowed freedom in playing with their ideas.
b. they are managed in a proactive way.
c. structure is given more importance than talent.
d. right expertise is preferred over diversity of thought.
