« previous next »

Author Question: Which of the following direct marketing mediums currently have the highest response rate? a. ... (Read 71 times)

Zoey63294

  • Hero Member
  • *****
  • Posts: 539
on: Jun 29, 2018
Which of the following direct marketing mediums currently have the highest response rate?
 a. Telemarketing
  b. Infomercial
  c. Direct mail
  d. Advertorial

Question 2

One big problem with marketers who rely on a share-of-voice budget plan is that they assume, often wrongly, that:
 a. their competition doesn't know how to allocate its advertising dollars.
  b. their sales figures should automatically dictate their advertising figures.
  c. they know how much competitors are really spending.
  d. their ad is distinct, unique, and superior among all others in the field.


jaykayy05

  • Sr. Member
  • ****
  • Posts: 329
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

c


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Long-term mental and physical effects from substance abuse include: paranoia, psychosis, immune deficiencies, and organ damage.

Did you know?

Most strokes are caused when blood clots move to a blood vessel in the brain and block blood flow to that area. Thrombolytic therapy can be used to dissolve the clot quickly. If given within 3 hours of the first stroke symptoms, this therapy can help limit stroke damage and disability.

Did you know?

Allergies play a major part in the health of children. The most prevalent childhood allergies are milk, egg, soy, wheat, peanuts, tree nuts, and seafood.

Did you know?

Street names for barbiturates include reds, red devils, yellow jackets, blue heavens, Christmas trees, and rainbows. They are commonly referred to as downers.

Did you know?

Patients who have undergone chemotherapy for the treatment of cancer often complain of a lack of mental focus; memory loss; and a general diminution in abilities such as multitasking, attention span, and general mental agility.

Growth of arg Mutants in Response to Supplements Growth of arg Mutants in Response to Supplements
What are the highest virtues? What are the highest virtues?
Facility Emergency Response Plans. Courtesy of Chris Weber, Dr. Hazmat, Inc. Facility Emergency Response Plans. Courtesy of Chris Weber, Dr. Hazmat, Inc.
The Emergency Action Guide entry for styrene. Useful information includes emergency response ... The Emergency Action Guide entry for styrene. Useful information includes emergency response ...
The Body's Response to Blood Loss The Body's Response to Blood Loss
The stress response involves several pathways, which begin with a signaling stimulus The stress response involves several pathways, which begin with a signaling stimulus
Video: Status Epilepticus

For a complete list of videos, visit our video library