This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: The two advantages of direct mail as a medium of communication is its: a. cost and response rate. ... (Read 104 times)

evelyn o bentley

  • Hero Member
  • *****
  • Posts: 564
on: Jun 29, 2018
The two advantages of direct mail as a medium of communication is its:
 a. cost and response rate.
  b. selectivity and flexibility.
  c. mailing lists and consumer data.
  d. timing and delivery.

Question 2

Which budgeting method monitors the amount spent by significant competitors and then allocates an equal or proportionate amount as its advertising dollars?
 a. Share-of-voice approach
  b. Objective-and-task approach
  c. Advertising response function
  d. Percentage-of-sales approach


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Carliemb17

  • Sr. Member
  • ****
  • Posts: 325
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

a


evelyn o bentley

  • Hero Member
  • *****
  • Posts: 564
Reply #2 on: Jun 29, 2018
Thank you


Carliemb17

  • Sr. Member
  • ****
  • Posts: 325
Reply #3 on: Jun 29, 2018
No problemo


« previous next »
 

Did you know?

The human body's pharmacokinetics are quite varied. Our hair holds onto drugs longer than our urine, blood, or saliva. For example, alcohol can be detected in the hair for up to 90 days after it was consumed. The same is true for marijuana, cocaine, ecstasy, heroin, methamphetamine, and nicotine.

Did you know?

Although the Roman numeral for the number 4 has always been taught to have been "IV," according to historians, the ancient Romans probably used "IIII" most of the time. This is partially backed up by the fact that early grandfather clocks displayed IIII for the number 4 instead of IV. Early clockmakers apparently thought that the IIII balanced out the VIII (used for the number 8) on the clock face and that it just looked better.

Did you know?

The eye muscles are the most active muscles in the whole body. The external muscles that move the eyes are the strongest muscles in the human body for the job they have to do. They are 100 times more powerful than they need to be.

Did you know?

Glaucoma is a leading cause of blindness. As of yet, there is no cure. Everyone is at risk, and there may be no warning signs. It is six to eight times more common in African Americans than in whites. The best and most effective way to detect glaucoma is to receive a dilated eye examination.

Did you know?

GI conditions that will keep you out of the U.S. armed services include ulcers, varices, fistulas, esophagitis, gastritis, congenital abnormalities, inflammatory bowel disease, enteritis, colitis, proctitis, duodenal diverticula, malabsorption syndromes, hepatitis, cirrhosis, cysts, abscesses, pancreatitis, polyps, certain hemorrhoids, splenomegaly, hernias, recent abdominal surgery, GI bypass or stomach stapling, and artificial GI openings.

Communication throughout the nursing process Communication throughout the nursing process
Cost Accounting 14 Cost Accounting 14
A company that makes cell phones has the following cost structure. They have fixed costs of ... A company that makes cell phones has the following cost structure. They have fixed costs of ...
Hypersensitive Response Hypersensitive Response
Rate order question Rate order question
The stress response involves several pathways, which begin with a signaling stimulus The stress response involves several pathways, which begin with a signaling stimulus
Video: Red Blood Cells - Erythropoietin (EPO)

For a complete list of videos, visit our video library