This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: A suburban country club contacts each member who holds a golf membership to enquire if they would ... (Read 76 times)

kellyjaisingh

  • Hero Member
  • *****
  • Posts: 540
on: Jun 29, 2018
A suburban country club contacts each member who holds a golf membership to enquire if they would also be interested to purchase a pool membership for the entire family. The country club personnel are using their marketing database for .
 a. personal selling
  b. creative selling
  c. marcom selling
  d. cross-selling

Question 2

Combining sales objectives with communications objectives:
 a. will almost certainly spell disaster for an advertising plan.
  b. may seem effective on paper but may confuse consumers during the campaign.
  c. is the only way to identify truly quantitative benchmarks for the campaign.
  d. can be an excellent way to develop an advertising campaign.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

mmpiza

  • Sr. Member
  • ****
  • Posts: 354
Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

d


kellyjaisingh

  • Member
  • Posts: 540
Reply 2 on: Jun 29, 2018
Wow, this really help

fatboyy09

  • Member
  • Posts: 358
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

The Centers for Disease Control and Prevention has released reports detailing the deaths of infants (younger than 1 year of age) who died after being given cold and cough medications. This underscores the importance of educating parents that children younger than 2 years of age should never be given over-the-counter cold and cough medications without consulting their physicians.

Did you know?

Though Candida and Aspergillus species are the most common fungal pathogens causing invasive fungal disease in the immunocompromised, infections due to previously uncommon hyaline and dematiaceous filamentous fungi are occurring more often today. Rare fungal infections, once accurately diagnosed, may require surgical debridement, immunotherapy, and newer antifungals used singly or in combination with older antifungals, on a case-by-case basis.

Did you know?

Illicit drug use costs the United States approximately $181 billion every year.

Did you know?

As the western states of America were settled, pioneers often had to drink rancid water from ponds and other sources. This often resulted in chronic diarrhea, causing many cases of dehydration and death that could have been avoided if clean water had been available.

Did you know?

The FDA recognizes 118 routes of administration.

The National Organization for Women holds a rally in Illinois for the Equal Rights Amendment. In ... The National Organization for Women holds a rally in Illinois for the Equal Rights Amendment. In ...
Growth of Suburban St. Louis, 1950–1960 Growth of Suburban St. Louis, 1950–1960
David P. Bradley (White Earth Oijbwe, and Mdewakaton Dakota), Indian Country Today. David P. Bradley (White Earth Oijbwe, and Mdewakaton Dakota), Indian Country Today.
A surgeon holds a pacemaker next to an X-ray of a pacemaker implanted in a patient’s chest. A surgeon holds a pacemaker next to an X-ray of a pacemaker implanted in a patient’s chest.
Steady State in the Two-Country Model Steady State in the Two-Country Model
GDP per Capita by Country Group, 1820–2008 GDP per Capita by Country Group, 1820–2008
Video: Monohybrid crosses

For a complete list of videos, visit our video library