This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: A suburban country club contacts each member who holds a golf membership to enquire if they would ... (Read 105 times)

kellyjaisingh

  • Hero Member
  • *****
  • Posts: 540
on: Jun 29, 2018
A suburban country club contacts each member who holds a golf membership to enquire if they would also be interested to purchase a pool membership for the entire family. The country club personnel are using their marketing database for .
 a. personal selling
  b. creative selling
  c. marcom selling
  d. cross-selling

Question 2

Combining sales objectives with communications objectives:
 a. will almost certainly spell disaster for an advertising plan.
  b. may seem effective on paper but may confuse consumers during the campaign.
  c. is the only way to identify truly quantitative benchmarks for the campaign.
  d. can be an excellent way to develop an advertising campaign.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

mmpiza

  • Sr. Member
  • ****
  • Posts: 354
Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

d


kellyjaisingh

  • Member
  • Posts: 540
Reply 2 on: Jun 29, 2018
Excellent

coreycathey

  • Member
  • Posts: 333
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

Only one in 10 cancer deaths is caused by the primary tumor. The vast majority of cancer mortality is caused by cells breaking away from the main tumor and metastasizing to other parts of the body, such as the brain, bones, or liver.

Did you know?

According to the Migraine Research Foundation, migraines are the third most prevalent illness in the world. Women are most affected (18%), followed by children of both sexes (10%), and men (6%).

Did you know?

In the United States, an estimated 50 million unnecessary antibiotics are prescribed for viral respiratory infections.

Did you know?

Street names for barbiturates include reds, red devils, yellow jackets, blue heavens, Christmas trees, and rainbows. They are commonly referred to as downers.

Did you know?

The immune system needs 9.5 hours of sleep in total darkness to recharge completely.

Neopetalia punctata is a dragonfly, the only member of the family Neopetaliidae. It is endemic to Ar Neopetalia punctata is a dragonfly, the only member of the family Neopetaliidae. It is endemic to Ar
French and U.S. presidential elections in 2012 illustrate the durability of political culture and ho French and U.S. presidential elections in 2012 illustrate the durability of political culture and ho
In 2013, Americans learned that the federal government massively surveys their phone calls and e-mai In 2013, Americans learned that the federal government massively surveys their phone calls and e-mai
In this 1900 cartoon, oil baron John D. Rockefeller holds the White House in the palm of his hand wh In this 1900 cartoon, oil baron John D. Rockefeller holds the White House in the palm of his hand wh
A typical air vane sensor with the cover removed. The movable arm contacts a carbon resistance path ... A typical air vane sensor with the cover removed. The movable arm contacts a carbon resistance path ...
Member Galleries Vector Icon Member Galleries Vector Icon
Video: Olfaction. or the sense of smell

For a complete list of videos, visit our video library