This topic contains a solution. Click here to go to the answer

Author Question: A suburban country club contacts each member who holds a golf membership to enquire if they would ... (Read 114 times)

kellyjaisingh

  • Hero Member
  • *****
  • Posts: 540
A suburban country club contacts each member who holds a golf membership to enquire if they would also be interested to purchase a pool membership for the entire family. The country club personnel are using their marketing database for .
 a. personal selling
  b. creative selling
  c. marcom selling
  d. cross-selling

Question 2

Combining sales objectives with communications objectives:
 a. will almost certainly spell disaster for an advertising plan.
  b. may seem effective on paper but may confuse consumers during the campaign.
  c. is the only way to identify truly quantitative benchmarks for the campaign.
  d. can be an excellent way to develop an advertising campaign.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

mmpiza

  • Sr. Member
  • ****
  • Posts: 354
Answer to Question 1

d

Answer to Question 2

d




kellyjaisingh

  • Member
  • Posts: 540
Reply 2 on: Jun 29, 2018
Excellent


Chelseyj.hasty

  • Member
  • Posts: 319
Reply 3 on: Yesterday
:D TYSM

 

Did you know?

Before a vaccine is licensed in the USA, the Food and Drug Administration (FDA) reviews it for safety and effectiveness. The CDC then reviews all studies again, as well as the American Academy of Pediatrics and the American Academy of Family Physicians. Every lot of vaccine is tested before administration to the public, and the FDA regularly inspects vaccine manufacturers' facilities.

Did you know?

Asthma-like symptoms were first recorded about 3,500 years ago in Egypt. The first manuscript specifically written about asthma was in the year 1190, describing a condition characterized by sudden breathlessness. The treatments listed in this manuscript include chicken soup, herbs, and sexual abstinence.

Did you know?

Blood is approximately twice as thick as water because of the cells and other components found in it.

Did you know?

Once thought to have neurofibromatosis, Joseph Merrick (also known as "the elephant man") is now, in retrospect, thought by clinical experts to have had Proteus syndrome. This endocrine disease causes continued and abnormal growth of the bones, muscles, skin, and so on and can become completely debilitating with severe deformities occurring anywhere on the body.

Did you know?

Cytomegalovirus affects nearly the same amount of newborns every year as Down syndrome.

For a complete list of videos, visit our video library