Author Question: A suburban country club contacts each member who holds a golf membership to enquire if they would ... (Read 116 times)

kellyjaisingh · **on:** Jun 29, 2018

A suburban country club contacts each member who holds a golf membership to enquire if they would also be interested to purchase a pool membership for the entire family. The country club personnel are using their marketing database for .
a. personal selling
b. creative selling
c. marcom selling
d. cross-selling

Question 2

Combining sales objectives with communications objectives:
a. will almost certainly spell disaster for an advertising plan.
b. may seem effective on paper but may confuse consumers during the campaign.
c. is the only way to identify truly quantitative benchmarks for the campaign.
d. can be an excellent way to develop an advertising campaign.