This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: A suburban country club contacts each member who holds a golf membership to enquire if they would ... (Read 106 times)

kellyjaisingh

  • Hero Member
  • *****
  • Posts: 540
on: Jun 29, 2018
A suburban country club contacts each member who holds a golf membership to enquire if they would also be interested to purchase a pool membership for the entire family. The country club personnel are using their marketing database for .
 a. personal selling
  b. creative selling
  c. marcom selling
  d. cross-selling

Question 2

Combining sales objectives with communications objectives:
 a. will almost certainly spell disaster for an advertising plan.
  b. may seem effective on paper but may confuse consumers during the campaign.
  c. is the only way to identify truly quantitative benchmarks for the campaign.
  d. can be an excellent way to develop an advertising campaign.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

mmpiza

  • Sr. Member
  • ****
  • Posts: 354
Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

d


kellyjaisingh

  • Member
  • Posts: 540
Reply 2 on: Jun 29, 2018
Excellent

cpetit11

  • Member
  • Posts: 321
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

Asthma occurs in one in 11 children and in one in 12 adults. African Americans and Latinos have a higher risk for developing asthma than other groups.

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

Did you know?

Aspirin is the most widely used drug in the world. It has even been recognized as such by the Guinness Book of World Records.

Did you know?

Looking at the sun may not only cause headache and distort your vision temporarily, but it can also cause permanent eye damage. Any exposure to sunlight adds to the cumulative effects of ultraviolet (UV) radiation on your eyes. UV exposure has been linked to eye disorders such as macular degeneration, solar retinitis, and corneal dystrophies.

Did you know?

Most fungi that pathogenically affect humans live in soil. If a person is not healthy, has an open wound, or is immunocompromised, a fungal infection can be very aggressive.

Olduvai Hominin 5 (OH 5) is a hyper-robust member of Australopithecus boisei. Olduvai Hominin 5 (OH 5) is a hyper-robust member of Australopithecus boisei.
Why did these young volunteers of the First Virginia Militia join the Confederate army in 1861? “It Why did these young volunteers of the First Virginia Militia join the Confederate army in 1861? “It
Membership in this subculture is not easily awarded. Not only must high-steel ironworkers prove that ... Membership in this subculture is not easily awarded. Not only must high-steel ironworkers prove that ...
The National Organization for Women holds a rally in Illinois for the Equal Rights Amendment. In ... The National Organization for Women holds a rally in Illinois for the Equal Rights Amendment. In ...
A medical assistant holds a specimen container to receive a biopsy sample. A medical assistant holds a specimen container to receive a biopsy sample.
A close relationship between greenhouse gas emissions and a country’s gross domestic product A close relationship between greenhouse gas emissions and a country’s gross domestic product
Video: Wound Care

For a complete list of videos, visit our video library