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Author Question: An RFM analysis is used to: a. determine which products or services are most popular. b. identify ... (Read 20 times)

tfester

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on: Jun 29, 2018
An RFM analysis is used to:
 a. determine which products or services are most popular.
  b. identify the most loyal customers.
  c. track the replies from direct mail pieces.
  d. compare the efficiencies of various direct marketing programs.

Question 2

In theory, of the major options for advertising objectives, most.
 a. trial usage; brand awareness
  b. purchase intent; trial usage
  c. trial usage; repeat purchase
  d. brand awareness; brand switchingasks the least of consumers anddemands the


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jordangronback

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

d


tfester

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  • Posts: 534
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

ktidd

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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