Author Question: One characteristic of direct marketing that distinguishes it from other tactics is that it: a. ... (Read 59 times)

rachel9 · **on:** Jun 29, 2018

One characteristic of direct marketing that distinguishes it from other tactics is that it:
a. depends on consumer response for its success.
b. emphasizes developing a customer database.
c. has a lower cost per contact.
d. relies on audience segmentation.

Question 2

The

part of an overall situation analysis commonly begins by stating who the current users are and why they

are current users.
a. historical context
b. industry analysis
c. competitor analysis
d. market analysis