One characteristic of direct marketing that distinguishes it from ...

[rachel9]

One characteristic of direct marketing that distinguishes it from other tactics is that it:
 a. depends on consumer response for its success.
  b. emphasizes developing a customer database.
  c. has a lower cost per contact.
  d. relies on audience segmentation.

Question 2

The
 
  part of an overall situation analysis commonly begins by stating who the current users are and why they
 
  are current users.
 a. historical context
  b. industry analysis
  c. competitor analysis
  d. market analysis

[cupcake16]

Answer to Question 1

b

Answer to Question 2

d

[rachel9]

Excellent

[jomama]

Gracias!