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Author Question: The habit-formation strategy requires all of the following tactics except a. direct mail c. trade ... (Read 136 times)

Diane

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on: Jun 29, 2018
The habit-formation strategy requires all of the following tactics except
 a. direct mail c. trade allowances
  b. publicity d. contests and incentives

Question 2

The affective strategy requires all of the following tactics except
 a. advertising c. reseller support
  b. public relations d. direct marketing


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GCabra

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Contests and incentives are used to advance the self-satisfaction strategy.

Answer to Question 2

D
Direct marketing applies to either habit-formation or self-satisfaction strategies.


Diane

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  • Posts: 576
Reply 2 on: Jun 29, 2018
Excellent

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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