Author Question: What is the habit-formation strategy? Provide examples of products that would use this ... (Read 103 times)

kshipps

  • Hero Member
  • *****
  • Posts: 571
What is the habit-formation strategy? Provide examples of products that would use this strategy.

Question 2

What is the affective strategy? Provide examples of products that would use this strategy.



JYan

  • Sr. Member
  • ****
  • Posts: 331
Answer to Question 1

The habit-formation (doer) product decision requires minimal involvement or thought, tending to result from habitual buying. Information, to the extent that it plays a role, consists of any point of difference from competitors that the marketer can meaningfully exploit. Brand loyalty may result simply from habit, but it is quite likely that most consumers have several acceptable brands. The strategy model is do _ learn _ feel.

Answer to Question 2

The affective (feeler) product decision is involving, but information is less important than feeling in inducing purchase. Typical purchases tied to self-esteemjewelry, cosmetics, and apparelmay fall here. The strategy model is feel-learn-do. Marketers provide emotional appeals that encourage consumers to find out more about the product or service and ultimately lead to purchase.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Medication errors are three times higher among children and infants than with adults.

Did you know?

Earwax has antimicrobial properties that reduce the viability of bacteria and fungus in the human ear.

Did you know?

In 2010, opiate painkllers, such as morphine, OxyContin®, and Vicodin®, were tied to almost 60% of drug overdose deaths.

Did you know?

There are approximately 3 million unintended pregnancies in the United States each year.

Did you know?

Drying your hands with a paper towel will reduce the bacterial count on your hands by 45–60%.

For a complete list of videos, visit our video library