Author Question: What is the habit-formation strategy? Provide examples of products that would use this ... (Read 92 times)

kshipps

  • Hero Member
  • *****
  • Posts: 571
What is the habit-formation strategy? Provide examples of products that would use this strategy.

Question 2

What is the affective strategy? Provide examples of products that would use this strategy.



JYan

  • Sr. Member
  • ****
  • Posts: 331
Answer to Question 1

The habit-formation (doer) product decision requires minimal involvement or thought, tending to result from habitual buying. Information, to the extent that it plays a role, consists of any point of difference from competitors that the marketer can meaningfully exploit. Brand loyalty may result simply from habit, but it is quite likely that most consumers have several acceptable brands. The strategy model is do _ learn _ feel.

Answer to Question 2

The affective (feeler) product decision is involving, but information is less important than feeling in inducing purchase. Typical purchases tied to self-esteemjewelry, cosmetics, and apparelmay fall here. The strategy model is feel-learn-do. Marketers provide emotional appeals that encourage consumers to find out more about the product or service and ultimately lead to purchase.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

When blood is deoxygenated and flowing back to the heart through the veins, it is dark reddish-blue in color. Blood in the arteries that is oxygenated and flowing out to the body is bright red. Whereas arterial blood comes out in spurts, venous blood flows.

Did you know?

Certain rare plants containing cyanide include apricot pits and a type of potato called cassava. Fortunately, only chronic or massive ingestion of any of these plants can lead to serious poisoning.

Did you know?

Urine turns bright yellow if larger than normal amounts of certain substances are consumed; one of these substances is asparagus.

Did you know?

The average human gut is home to perhaps 500 to 1,000 different species of bacteria.

Did you know?

Many medications that are used to treat infertility are injected subcutaneously. This is easy to do using the anterior abdomen as the site of injection but avoiding the area directly around the belly button.

For a complete list of videos, visit our video library