Author Question: Which of the following are the three main purposes of direct marketing programs? a. To close the ... (Read 23 times)

vicotolentino · **on:** Jun 29, 2018

Which of the following are the three main purposes of direct marketing programs?
a. To close the sale, identify prospects, and engage consumers
b. To identify target markets, tailor the message, and support brand identity
c. To provide information, answer questions, and foster brand loyalty
d. To reward customers, furnish information, and generate brand preference

Question 2

A young man heads the marketing team for a national electronics retailer. He has before him the task of drafting the ad plan for the company. From a long list of situational factors, which of the following is more likely to be the single most important one for him to consider?
a. Projected industry growth
b. Advertising spending by competitors
c. Basic demographic trends
d. Economic and regulatory restrictions