A direct marketing campaign can serve many purposes. One of them, though not the most common, is to engage customers and foster brand loyalty.
Indicate whether the statement is true or false
Question 2
When buying materials, the purchasing agent for Alco Pillow Manufacturing Company considers a variety of factors. Which one of the following is least likely to concern this buyer?
A) Does the quality of the goods meet company specifications?
B) Does the supplier consistently deliver on time?
C) Does the supplier also sell to my competitors?
D) Does the supplier offer the services required?
E) Does the price meet company budget requirements?
