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Author Question: In the traditional transactional marketing approach, the ultimate goal of marketing is to: A) serve ... (Read 200 times)

Kikoku

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  • Posts: 540
on: Jun 28, 2018
In the traditional transactional marketing approach, the ultimate goal of marketing is to:
 A) serve customers' needs and wants.
  B) develop long-term customer relationships.
  C) create value in the buyer-seller relationship.
  D) acquire new customers and complete a large number of exchanges.
  E) All of the above are goals of transactional marketing

Question 2

A measure of the physical conditions of the product when received by the buyer is known as_________________ ___, this common element of logistics service.
 Fill in the blank(s) with correct word


jamesnevil303

  • Sr. Member
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Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

Damage


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