Author Question: The Internet has radically changed the way traditional marketing used the marketing mix to attract ... (Read 121 times)

Sportsfan2111 · **on:** Jun 29, 2018

The Internet has radically changed the way traditional marketing used the marketing mix to attract and retain customers. Now e-marketing strategies require the marketer to reexamine the characteristics of the four components of the marketing mix. With respect to e-marketing, which of the following statements about the four components of the marketing mix is true?
A) The Internet is not a new distribution channel.
B) Price is the least flexible component of the marketing mix.
C) Distribution is the best application for digital media.
D) Digital media marketing only facilitates price competition.
E) Most traditional promotions can be enhanced by using digital media.

Question 2

The purpose of the ____ stage in personal selling is to determine customers' problems and questions about using the product.
A) prospecting
B) approach
C) overcoming-objections
D) follow-up
E) closing