Author Question: One disadvantage of direct marketing is that consumers may become uneasy about the ways in which ... (Read 74 times)

SGallaher96 · **on:** Jun 29, 2018

One disadvantage of direct marketing is that consumers may become uneasy about the ways in which their personal information is being gathered and used.
a. True
b. False
Indicate whether the statement is true or false

Question 2

The tension between those who advocate sales objectives and those who push communications objectives precludes a marketer
from using both types when developing an overall plan for a brand.
a. True
b. False
Indicate whether the statement is true or false