« previous next »

Author Question: One disadvantage of direct marketing is that it has no way to identify and target specific segments ... (Read 124 times)

BrownTown3

  • Hero Member
  • *****
  • Posts: 564
on: Jun 29, 2018
One disadvantage of direct marketing is that it has no way to identify and target specific segments of the population.
 
 Indicate whether the statement is true or false

Question 2

Management at Readyfresh Dry Cleaners is concerned that it maintains a high level of service for its business accounts. How should the firm monitor the level of service these customers receive?
 A) Develop a code of service.
  B) Set service objectives.
  C) Formally survey customers.
  D) Specify service uniformity.
  E) Stress truthfulness with employees.


bubulittle310@msn.cn

  • Sr. Member
  • ****
  • Posts: 281
Reply #1 on: Jun 29, 2018
Answer to Question 1

F

Answer to Question 2

C


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

When intravenous medications are involved in adverse drug events, their harmful effects may occur more rapidly, and be more severe than errors with oral medications. This is due to the direct administration into the bloodstream.

Did you know?

As of mid-2016, 18.2 million people were receiving advanced retroviral therapy (ART) worldwide. This represents between 43–50% of the 34–39.8 million people living with HIV.

Did you know?

Most fungi that pathogenically affect humans live in soil. If a person is not healthy, has an open wound, or is immunocompromised, a fungal infection can be very aggressive.

Did you know?

Methicillin-resistant Staphylococcus aureus or MRSA was discovered in 1961 in the United Kingdom. It if often referred to as a superbug. MRSA infections cause more deaths in the United States every year than AIDS.

Methicilli ...
Did you know?

Asthma-like symptoms were first recorded about 3,500 years ago in Egypt. The first manuscript specifically written about asthma was in the year 1190, describing a condition characterized by sudden breathlessness. The treatments listed in this manuscript include chicken soup, herbs, and sexual abstinence.

The anterior pituitary gland and its target organs. The anterior pituitary gland and its target organs.
(a) Mechanisms of action for direct cholinergic agonists. Direct cholinergic agonists can act by two ... (a) Mechanisms of action for direct cholinergic agonists. Direct cholinergic agonists can act by two ...
A typical direct-injection system uses two pumps—one low-pressure electric pump in the fuel tank ... A typical direct-injection system uses two pumps—one low-pressure electric pump in the fuel tank ...
Target Organ Effects Target Organ Effects
Marketing: An Introduction, 7th Edition Marketing: An Introduction, 7th Edition
Marketing Management (13th Edition) Marketing Management (13th Edition)
Video: Protein Secondary and Tertiary Structures - Animation

For a complete list of videos, visit our video library