Author Question: One disadvantage of direct marketing is that it has no way to identify and target specific segments ... (Read 123 times)

BrownTown3

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One disadvantage of direct marketing is that it has no way to identify and target specific segments of the population.
 
 Indicate whether the statement is true or false

Question 2

Management at Readyfresh Dry Cleaners is concerned that it maintains a high level of service for its business accounts. How should the firm monitor the level of service these customers receive?
 A) Develop a code of service.
  B) Set service objectives.
  C) Formally survey customers.
  D) Specify service uniformity.
  E) Stress truthfulness with employees.



bubulittle310@msn.cn

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Answer to Question 1

F

Answer to Question 2

C



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