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Author Question: One disadvantage of direct marketing is that it has no way to identify and target specific segments ... (Read 120 times)

BrownTown3

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on: Jun 29, 2018
One disadvantage of direct marketing is that it has no way to identify and target specific segments of the population.
 
 Indicate whether the statement is true or false

Question 2

Management at Readyfresh Dry Cleaners is concerned that it maintains a high level of service for its business accounts. How should the firm monitor the level of service these customers receive?
 A) Develop a code of service.
  B) Set service objectives.
  C) Formally survey customers.
  D) Specify service uniformity.
  E) Stress truthfulness with employees.


bubulittle310@msn.cn

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F

Answer to Question 2

C


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