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Author Question: Can be considered a natural extension and outgrowth of product placement. a. Branded entertainment ... (Read 125 times)

brutforce

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on: Jun 29, 2018
can be considered a natural extension and outgrowth of product placement.
 a. Branded entertainment
  b. Authenticity
  c. Market oversaturation
  d. Event sponsorship

Question 2

Explicit memory measures are those in which consumers are required to:
 a. demonstrate their knowledge of a product.
  b. search their memories about a product by using word fragments or pictures.
  c. project their feelings about a brand onto an ambiguous image.
  d. recall their actual exposure to the test ad for a product.


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perkiness

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

d


brutforce

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Reply #2 on: Jun 29, 2018
Correct answers!


perkiness

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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