This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Branded entertainment is different from product placement in that it: a. would not exist without the ... (Read 63 times)

tsand2

  • Hero Member
  • *****
  • Posts: 520
on: Jun 29, 2018
Branded entertainment is different from product placement in that it:
 a. would not exist without the marketer's support.
  b. displays the brand in novel ways.
  c. involves lower levels of exposure for a brand.
  d. simply sells space for the brand's presence.

Question 2

The value of an inquiry/direct response measure is that it is:
 a. a straightforward measurement of ads designed to generate inquiries.
  b. cheaper than other forms of ad testing.
  c. versatile enough to be used for many different kinds of ads.
  d. available to consumers as they respond to the ad being tested.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Madisongo23

  • Sr. Member
  • ****
  • Posts: 325
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

a


tsand2

  • Member
  • Posts: 520
Reply 2 on: Jun 29, 2018
:D TYSM

ryansturges

  • Member
  • Posts: 338
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

Never take aspirin without food because it is likely to irritate your stomach. Never give aspirin to children under age 12. Overdoses of aspirin have the potential to cause deafness.

Did you know?

Blood is approximately twice as thick as water because of the cells and other components found in it.

Did you know?

Interferon was scarce and expensive until 1980, when the interferon gene was inserted into bacteria using recombinant DNA technology, allowing for mass cultivation and purification from bacterial cultures.

Did you know?

In 1886, William Bates reported on the discovery of a substance produced by the adrenal gland that turned out to be epinephrine (adrenaline). In 1904, this drug was first artificially synthesized by Friedrich Stolz.

Did you know?

The first monoclonal antibodies were made exclusively from mouse cells. Some are now fully human, which means they are likely to be safer and may be more effective than older monoclonal antibodies.

Hand placement for pulse checks Hand placement for pulse checks
Electrode placement for chest leads V1–V6. Electrode placement for chest leads V1–V6.
Patent medicines contained a name brand that clearly identified the product and claimed to cure just ... Patent medicines contained a name brand that clearly identified the product and claimed to cure just ...
Selected Pediatric Drugs for Which Specific Indications and Dosage Guidelines Exist Selected Pediatric Drugs for Which Specific Indications and Dosage Guidelines Exist
Find the derivative using the product rule Find the derivative using the product rule
Computer reconstructions of the diversity in neurons that exist across species Computer reconstructions of the diversity in neurons that exist across species
Video: Fertilization and Development

For a complete list of videos, visit our video library