Author Question: Branded entertainment is different from product placement in that it: a. would not exist without the ... (Read 90 times)

tsand2 · **on:** Jun 29, 2018

Branded entertainment is different from product placement in that it:
a. would not exist without the marketer's support.
b. displays the brand in novel ways.
c. involves lower levels of exposure for a brand.
d. simply sells space for the brand's presence.

Question 2

The value of an inquiry/direct response measure is that it is:
a. a straightforward measurement of ads designed to generate inquiries.
b. cheaper than other forms of ad testing.
c. versatile enough to be used for many different kinds of ads.
d. available to consumers as they respond to the ad being tested.