This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Branded entertainment is different from product placement in that it: a. would not exist without the ... (Read 115 times)

tsand2

  • Hero Member
  • *****
  • Posts: 520
on: Jun 29, 2018
Branded entertainment is different from product placement in that it:
 a. would not exist without the marketer's support.
  b. displays the brand in novel ways.
  c. involves lower levels of exposure for a brand.
  d. simply sells space for the brand's presence.

Question 2

The value of an inquiry/direct response measure is that it is:
 a. a straightforward measurement of ads designed to generate inquiries.
  b. cheaper than other forms of ad testing.
  c. versatile enough to be used for many different kinds of ads.
  d. available to consumers as they respond to the ad being tested.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Madisongo23

  • Sr. Member
  • ****
  • Posts: 325
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

a


tsand2

  • Member
  • Posts: 520
Reply 2 on: Jun 29, 2018
Gracias!

ecabral0

  • Member
  • Posts: 310
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

Since 1988, the CDC has reported a 99% reduction in bacterial meningitis caused by Haemophilus influenzae, due to the introduction of the vaccine against it.

Did you know?

The first successful kidney transplant was performed in 1954 and occurred in Boston. A kidney from an identical twin was transplanted into his dying brother's body and was not rejected because it did not appear foreign to his body.

Did you know?

Stevens-Johnson syndrome and Toxic Epidermal Necrolysis syndrome are life-threatening reactions that can result in death. Complications include permanent blindness, dry-eye syndrome, lung damage, photophobia, asthma, chronic obstructive pulmonary disease, permanent loss of nail beds, scarring of mucous membranes, arthritis, and chronic fatigue syndrome. Many patients' pores scar shut, causing them to retain heat.

Did you know?

To prove that stomach ulcers were caused by bacteria and not by stress, a researcher consumed an entire laboratory beaker full of bacterial culture. After this, he did indeed develop stomach ulcers, and won the Nobel Prize for his discovery.

Did you know?

There are immediate benefits of chiropractic adjustments that are visible via magnetic resonance imaging (MRI). It shows that spinal manipulation therapy is effective in decreasing pain and increasing the gaps between the vertebrae, reducing pressure that leads to pain.

Sensor and Lead Placement and Marking Codes Sensor and Lead Placement and Marking Codes
The typical placement of electrodes around the eye for electrooculography. The two electrooculogram ... The typical placement of electrodes around the eye for electrooculography. The two electrooculogram ...
Angioplasty with stent placement. Angioplasty with stent placement.
Supine position. Placement of bolsters under the knees and neck. Supine position. Placement of bolsters under the knees and neck.
Prone position. Placement of bolsters under ankles and shoulders, head supported by face cradle. Prone position. Placement of bolsters under ankles and shoulders, head supported by face cradle.
Hexoses exist in boat and chair conformations Hexoses exist in boat and chair conformations
Video: Types of disease resistance: innate defenses & immunity

For a complete list of videos, visit our video library