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Author Question: Which of the following is an example of product placement? a. The logo of UPS on a NASCAR race car ... (Read 141 times)

KimWrice

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on: Jun 29, 2018
Which of the following is an example of product placement?
 a. The logo of UPS on a NASCAR race car
  b. The interactive children's magazine from Lego called Lego Club Magazine
  c. Electronic gadgets from Apple in Mission Impossible: Ghost Protocol
  d. The diet pill Trimpsa in the Million Dollar Makeover Challenge

Question 2

In a recognition test, participants are likely to be:
 a. given a brand name and asked to provide words that they associate with it.
  b. shown a print ad and asked if they've seen it before.
  c. asked to recall the details of a print or television ad.
  d. given a picture and asked to make up a story about it.


ghepp

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Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

b


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