Author Question: Which of the following is an example of product placement? a. The logo of UPS on a NASCAR race car ... (Read 142 times)

KimWrice

  • Hero Member
  • *****
  • Posts: 579
Which of the following is an example of product placement?
 a. The logo of UPS on a NASCAR race car
  b. The interactive children's magazine from Lego called Lego Club Magazine
  c. Electronic gadgets from Apple in Mission Impossible: Ghost Protocol
  d. The diet pill Trimpsa in the Million Dollar Makeover Challenge

Question 2

In a recognition test, participants are likely to be:
 a. given a brand name and asked to provide words that they associate with it.
  b. shown a print ad and asked if they've seen it before.
  c. asked to recall the details of a print or television ad.
  d. given a picture and asked to make up a story about it.



ghepp

  • Sr. Member
  • ****
  • Posts: 361
Answer to Question 1

c

Answer to Question 2

b



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

It is widely believed that giving a daily oral dose of aspirin to heart attack patients improves their chances of survival because the aspirin blocks the formation of new blood clots.

Did you know?

People often find it difficult to accept the idea that bacteria can be beneficial and improve health. Lactic acid bacteria are good, and when eaten, these bacteria improve health and increase longevity. These bacteria included in foods such as yogurt.

Did you know?

Automated pill dispensing systems have alarms to alert patients when the correct dosing time has arrived. Most systems work with many varieties of medications, so patients who are taking a variety of drugs can still be in control of their dose regimen.

Did you know?

GI conditions that will keep you out of the U.S. armed services include ulcers, varices, fistulas, esophagitis, gastritis, congenital abnormalities, inflammatory bowel disease, enteritis, colitis, proctitis, duodenal diverticula, malabsorption syndromes, hepatitis, cirrhosis, cysts, abscesses, pancreatitis, polyps, certain hemorrhoids, splenomegaly, hernias, recent abdominal surgery, GI bypass or stomach stapling, and artificial GI openings.

Did you know?

According to the CDC, approximately 31.7% of the U.S. population has high low-density lipoprotein (LDL) or "bad cholesterol" levels.

For a complete list of videos, visit our video library