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Author Question: One way that companies have attempted to assess the benefits of event sponsorship is by: a. ... (Read 25 times)

Shelles

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on: Jun 29, 2018
One way that companies have attempted to assess the benefits of event sponsorship is by:
 a. convincing company leaders and stockholders that the event is socially uplifting.
  b. calculating the number of viewers exposed to a brand.
  c. having company executives meet consumers in person at the event.
  d. promoting political causes along with the activities of the event.

Question 2

Which of the following is an example of cognitive residue, as advertisers would define it?
 a. Being unable to recall anything about an ad when a brand name is mentioned to you
  b. Having a certain brand name in mind, above all others, and making a point to buy only that brand
  c. Vaguely remembering a slogan and a jingle for a product
  d. Knowing that you want to buy a product but not being sure why


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Joy Chen

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

c


Shelles

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Reply 2 on: Jun 29, 2018
Excellent

matt95

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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