This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: One way that companies have attempted to assess the benefits of event sponsorship is by: a. ... (Read 69 times)

Shelles

  • Hero Member
  • *****
  • Posts: 582
on: Jun 29, 2018
One way that companies have attempted to assess the benefits of event sponsorship is by:
 a. convincing company leaders and stockholders that the event is socially uplifting.
  b. calculating the number of viewers exposed to a brand.
  c. having company executives meet consumers in person at the event.
  d. promoting political causes along with the activities of the event.

Question 2

Which of the following is an example of cognitive residue, as advertisers would define it?
 a. Being unable to recall anything about an ad when a brand name is mentioned to you
  b. Having a certain brand name in mind, above all others, and making a point to buy only that brand
  c. Vaguely remembering a slogan and a jingle for a product
  d. Knowing that you want to buy a product but not being sure why


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Joy Chen

  • Sr. Member
  • ****
  • Posts: 354
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

c


Shelles

  • Member
  • Posts: 582
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

dantucker

  • Member
  • Posts: 346
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

Oliver Wendell Holmes is credited with introducing the words "anesthesia" and "anesthetic" into the English language in 1846.

Did you know?

Famous people who died from poisoning or drug overdose include, Adolf Hitler, Socrates, Juan Ponce de Leon, Marilyn Monroe, Judy Garland, and John Belushi.

Did you know?

Although the Roman numeral for the number 4 has always been taught to have been "IV," according to historians, the ancient Romans probably used "IIII" most of the time. This is partially backed up by the fact that early grandfather clocks displayed IIII for the number 4 instead of IV. Early clockmakers apparently thought that the IIII balanced out the VIII (used for the number 8) on the clock face and that it just looked better.

Did you know?

The familiar sounds of your heart are made by the heart's valves as they open and close.

Did you know?

The most destructive flu epidemic of all times in recorded history occurred in 1918, with approximately 20 million deaths worldwide.

Although males tend to be larger than females, the two overlap significantly in size. The size of a Although males tend to be larger than females, the two overlap significantly in size. The size of a
The terrorist attack of September 11, 2001, is surely a defining event for the cohorts who experienc The terrorist attack of September 11, 2001, is surely a defining event for the cohorts who experienc
This engraving of the Boston Massacre (1770) became the most reprinted depiction of the event, and p This engraving of the Boston Massacre (1770) became the most reprinted depiction of the event, and p
Relationship Between Physical Activity and Improved Health Benefits Relationship Between Physical Activity and Improved Health Benefits
Benefits of outsourced payroll. Benefits of outsourced payroll.
An Event-Related Potential An Event-Related Potential
Video: The Vestibular System

For a complete list of videos, visit our video library