This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: One way that companies have attempted to assess the benefits of event sponsorship is by: a. ... (Read 61 times)

Shelles

  • Hero Member
  • *****
  • Posts: 582
on: Jun 29, 2018
One way that companies have attempted to assess the benefits of event sponsorship is by:
 a. convincing company leaders and stockholders that the event is socially uplifting.
  b. calculating the number of viewers exposed to a brand.
  c. having company executives meet consumers in person at the event.
  d. promoting political causes along with the activities of the event.

Question 2

Which of the following is an example of cognitive residue, as advertisers would define it?
 a. Being unable to recall anything about an ad when a brand name is mentioned to you
  b. Having a certain brand name in mind, above all others, and making a point to buy only that brand
  c. Vaguely remembering a slogan and a jingle for a product
  d. Knowing that you want to buy a product but not being sure why


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Joy Chen

  • Sr. Member
  • ****
  • Posts: 354
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

c


Shelles

  • Member
  • Posts: 582
Reply 2 on: Jun 29, 2018
Gracias!

tandmlomax84

  • Member
  • Posts: 323
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

Did you know?

Inotropic therapy does not have a role in the treatment of most heart failure patients. These drugs can make patients feel and function better but usually do not lengthen the predicted length of their lives.

Did you know?

Hyperthyroidism leads to an increased rate of metabolism and affects about 1% of women but only 0.1% of men. For most people, this increased metabolic rate causes the thyroid gland to become enlarged (known as a goiter).

Did you know?

According to the Migraine Research Foundation, migraines are the third most prevalent illness in the world. Women are most affected (18%), followed by children of both sexes (10%), and men (6%).

Did you know?

Historic treatments for rheumatoid arthritis have included gold salts, acupuncture, a diet consisting of apples or rhubarb, nutmeg, nettles, bee venom, bracelets made of copper, prayer, rest, tooth extractions, fasting, honey, vitamins, insulin, snow collected on Christmas, magnets, and electric convulsion therapy.

Higgs Event Higgs Event
J. P. Morgan, the financial genius, staved off ruinous competition among steel firms by combining mo J. P. Morgan, the financial genius, staved off ruinous competition among steel firms by combining mo
Ann Hamilton, the event of a thread. Ann Hamilton, the event of a thread.
Example of an Explanation of Benefits statement. Example of an Explanation of Benefits statement.
Benefits of outsourced payroll. Benefits of outsourced payroll.
Benefits and Drawbacks of Aquaculture "فوائد وعيوب تربية الأحياء" Benefits and Drawbacks of Aquaculture "فوائد وعيوب تربية الأحياء"
Video: Hip Animation

For a complete list of videos, visit our video library