In order to make the most of event sponsorships, marketers should ...

[javeds]

In order to make the most of event sponsorships, marketers should not only establish media impressions, but also:
 a. rally viewer support with promotions for it in traditional media.
  b. invite other companies to share the cost of sponsoring the event.
  c. find a way to get television and radio coverage that will help target global audiences.
  d. find a way to link the brand with a positive feeling that will go beyond the duration of the event.

Question 2

Which of the following is a particular kind of research done early on simply to prevent a major disasterto avoid erroneous communications, unexpected interpretations, or unintended meanings in an ad, particularly in diverse or global markets?
 a. A communication test
  b. A recall test
  c. A normative test
  d. A subliminal test

[Laurenleakan]

Answer to Question 1

d

Answer to Question 2

a

[javeds]

Thank you

[Laurenleakan]

Happy to help you