In order to make the most of event sponsorships, marketers should not only establish media impressions, but also:
a. rally viewer support with promotions for it in traditional media.
b. invite other companies to share the cost of sponsoring the event.
c. find a way to get television and radio coverage that will help target global audiences.
d. find a way to link the brand with a positive feeling that will go beyond the duration of the event.
Question 2
Which of the following is a particular kind of research done early on simply to prevent a major disasterto avoid erroneous communications, unexpected interpretations, or unintended meanings in an ad, particularly in diverse or global markets?
a. A communication test
b. A recall test
c. A normative test
d. A subliminal test
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