Author Question: Using diverse means for brand building is no longer considered profitable, and the list of options ... (Read 111 times)

lbcchick · **on:** Jun 29, 2018

Using diverse means for brand building is no longer considered profitable, and the list of options that marketers have is constantly growing shorter.
a. True
b. False
Indicate whether the statement is true or false

Question 2

A concept test seeks feedback designed to screen the quality of a new idea, using consumers as the judge and jury.
a. True
b. False
Indicate whether the statement is true or false