Using diverse means for brand building is no longer considered ...

[lbcchick]

Using diverse means for brand building is no longer considered profitable, and the list of options that marketers have is constantly growing shorter.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

A concept test seeks feedback designed to screen the quality of a new idea, using consumers as the judge and jury.
 a. True
  b. False
 Indicate whether the statement is true or false

[Tabitha_2016]

Answer to Question 1

False

Answer to Question 2

True

[lbcchick]

Thanks for the timely response, appreciate it

[bbburns21]

Excellent