Author Question: Which of the following is true of Point-of-Purchase displays? a. They are noticed only by a few ... (Read 96 times)

luminitza · **on:** Jun 29, 2018

Which of the following is true of Point-of-Purchase displays?
a. They are noticed only by a few consumers.
b. Many retailers ignore them or throw them out.
c. They rarely get shipped to stores.
d. They are poorly constructed and often unusable.

Question 2

In recent years skillful marketers have merged information on where people live with the U.S. Census Bureau's
demographic data to produce a form of market segmentation known as segmentation.
a. demographic
b. micrographic
c. reprographic
d. geodemographic