Author Question: Point-of-Purchase displays can create a synergistic effect when used in conjunction with ... (Read 61 times)

Mimi · **on:** Jun 28, 2018

Point-of-Purchase displays can create a synergistic effect when used in conjunction with advertisements and promotions.

Indicate whether the statement is true or false

Question 2

Herbert designs a rice cooker that is extremely effective at cooking rice without burning it, but the device is unnecessarily complex to operate and a pain to clean. As a result, people don't enjoy using the device even though they get what they want (perfectly cooked, unburned rice). Herbert's rice cooker can be said to have:
a. high function but poor accessibility and emotion.
b. high accessibility but poor function and emotion.
c. high emotion but poor function and accessibility.
d. None of these is correct.