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Author Question: Point-of-Purchase displays accomplish which of the following for CONSUMERS? a. extend the amount of ... (Read 248 times)

fnuegbu

  • Hero Member
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  • Posts: 539
on: Jun 28, 2018
Point-of-Purchase displays accomplish which of the following for CONSUMERS?
 a. extend the amount of time spent in the store
  b. deliver useful information and simplify the shopping process
  c. reinforce the brand image
  d. encourages more rational purchase behavior
  e. all of the above

Question 2

Which of the following is FALSE?
 a. The main sources of nonresponse bias are not-at-homes and refusals.
  b. The type of incentive used to reduce nonresponse may create another potential bias.
  c. Technological advancements have helped researchers overcome the not-at-home problem.
  d. Using incentives to reduce the nonresponse rate may inflate response errors.
  e. Not-at-homes and refusals are both sources of error in telephone surveys.


lkanara2

  • Sr. Member
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  • Posts: 329
Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

c


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