Point-of-Purchase displays accomplish which of the following for CONSUMERS?
a. extend the amount of time spent in the store
b. deliver useful information and simplify the shopping process
c. reinforce the brand image
d. encourages more rational purchase behavior
e. all of the above
Question 2
Which of the following is FALSE?
a. The main sources of nonresponse bias are not-at-homes and refusals.
b. The type of incentive used to reduce nonresponse may create another potential bias.
c. Technological advancements have helped researchers overcome the not-at-home problem.
d. Using incentives to reduce the nonresponse rate may inflate response errors.
e. Not-at-homes and refusals are both sources of error in telephone surveys.
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