For an item to be defined as an advertising specialty, it must: ...

[tsand2]

For an item to be defined as an advertising specialty, it must:
 a. be a reward for meeting a goal or sales quota.
  b. contain no promotional message.
  c. be construed as a way of buying business.
  d. contain the sponsor's brand name or slogan.

Question 2

_________ is a term that advertisers created in the mid-1960s to refer to a form of research that emphasizes the
  understanding of consumers' activities, interests, and opinions.
 a. Demographics
  b. Geodemographics
  c. Psychographics
  d. Micrographics

[IRincones]

Answer to Question 1

d

Answer to Question 2

c

[tsand2]

TYSM

[mjenn52]

Excellent