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Author Question: For an item to be defined as an advertising specialty, it must: a. be a reward for meeting a goal or ... (Read 88 times)

tsand2

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on: Jun 29, 2018
For an item to be defined as an advertising specialty, it must:
 a. be a reward for meeting a goal or sales quota.
  b. contain no promotional message.
  c. be construed as a way of buying business.
  d. contain the sponsor's brand name or slogan.

Question 2

_________ is a term that advertisers created in the mid-1960s to refer to a form of research that emphasizes the
  understanding of consumers' activities, interests, and opinions.
 a. Demographics
  b. Geodemographics
  c. Psychographics
  d. Micrographics


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IRincones

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

c


tsand2

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

mjenn52

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Reply 3 on: Yesterday
:D TYSM

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