Author Question: Mark works for a well-known company that manufactures mattresses. To move the company's product ... (Read 160 times)

cherise1989 · **on:** Jun 29, 2018

Mark works for a well-known company that manufactures mattresses. To move the company's product during the President's Day sales events held nationwide, he offered 200 to any retail salesperson who can sell ten mattresses throughout the second weekend of February. He also offers a case of sports drinks for each mattress sold. These are examples of trade-market sales promotion techniques in the form of:
a. free premiums.
b. incentives.
c. merchandise allowances.
d. dividends.

Question 2

The one key characteristic that all types of share is that their brand preferences are still under development.
a. variety seekers
b. brand-freaks
c. heavy users
d. emergent consumers