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Author Question: You are product manager for a company that manufactures copy machines for offices. Therefore, you ... (Read 75 times)

brutforce

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on: Jun 28, 2018
You are product manager for a company that manufactures copy machines for offices. Therefore, you will most likely
 a. ignore not-for-profit businesses.
  b. use consumer advertising to reach as many people as possible.
  c. eliminate government organizations as a potential target market.
  d. use both personal selling and advertising.

Question 2

You have been asked to analyze advertising industry expenditures by target market. You want to start with the market that is most often targeted by advertisers. You begin by looking at
 a. household consumers. c. professionals.
  b. government employees. d. members of trade channels.


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jharrington11

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Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

A


brutforce

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Reply #2 on: Jun 28, 2018
Correct answers!


jharrington11

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Reply #3 on: Jun 28, 2018
Great! Please up vote :D


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