This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: The sales-promotion techniques used within the trade market are: a. couponing, cash allowances, ... (Read 68 times)

jenna1

  • Hero Member
  • *****
  • Posts: 568
on: Jun 29, 2018
The sales-promotion techniques used within the trade market are:
 a. couponing, cash allowances, incentives, and slotting fees.
  b. incentives, allowances, training programs, and cooperative advertising.
  c. case allowances, sweepstakes, couponing, and training programs.
  d. slotting fees, Point-of-Purchase displays, consumer rebates, and merchandise allowances.

Question 2

Which segment specifically offers marketers an important opportunity to build future business by luring first-time buyers?
 a. switchers
  b. brand-freaks
  c. lead users
  d. emergent consumers


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

mochi09

  • Sr. Member
  • ****
  • Posts: 335
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

d


jenna1

  • Hero Member
  • *****
  • Posts: 568
Reply #2 on: Jun 29, 2018
Thank you :)


mochi09

  • Sr. Member
  • ****
  • Posts: 335
Reply #3 on: Jun 29, 2018
Happy to help you


« previous next »
 

Did you know?

Every flu season is different, and even healthy people can get extremely sick from the flu, as well as spread it to others. The flu season can begin as early as October and last as late as May. Every person over six months of age should get an annual flu vaccine. The vaccine cannot cause you to get influenza, but in some seasons, may not be completely able to prevent you from acquiring influenza due to changes in causative viruses. The viruses in the flu shot are killed—there is no way they can give you the flu. Minor side effects include soreness, redness, or swelling where the shot was given. It is possible to develop a slight fever, and body aches, but these are simply signs that the body is responding to the vaccine and making itself ready to fight off the influenza virus should you come in contact with it.

Did you know?

Vital signs (blood pressure, temperature, pulse rate, respiration rate) should be taken before any drug administration. Patients should be informed not to use tobacco or caffeine at least 30 minutes before their appointment.

Did you know?

Autoimmune diseases occur when the immune system destroys its own healthy tissues. When this occurs, white blood cells cannot distinguish between pathogens and normal cells.

Did you know?

Studies show that systolic blood pressure can be significantly lowered by taking statins. In fact, the higher the patient's baseline blood pressure, the greater the effect of statins on his or her blood pressure.

Did you know?

The Centers for Disease Control and Prevention (CDC) was originally known as the Communicable Disease Center, which was formed to fight malaria. It was originally headquartered in Atlanta, Georgia, since the Southern states faced the worst threat from malaria.

Astronaut Piers Sellers during the third spacewalk of STS-121, a demonstration of orbiter heat shiel Astronaut Piers Sellers during the third spacewalk of STS-121, a demonstration of orbiter heat shiel
Recommended Dietary Allowances of Micronutrients Recommended Dietary Allowances of Micronutrients
Multigroove adjustable pliers are known by many names, including the trade name Channel Locks®. Multigroove adjustable pliers are known by many names, including the trade name Channel Locks®.
Transatlantic Slave Trade Transatlantic Slave Trade
A company spends $117 500 today and has positive cash inflows of $34 000 for each of the next 6 ... A company spends $117 500 today and has positive cash inflows of $34 000 for each of the next 6 ...
Suppose the market supply curve is p = 5Q. If price increases from 10 to 15, the change in ... Suppose the market supply curve is p = 5Q. If price increases from 10 to 15, the change in ...
Video: Blood Flow through the Human Heart

For a complete list of videos, visit our video library