Several factors have affected sales promotion in organizations, ...

[iveyjurea]

Several factors have affected sales promotion in organizations, in recent years. Pressure from stockholders to produce high quarterly revenue, marketing plans based on quick results, and a bottom-line mentality have all contributed to a:
 a. focus on brand image.
  b. short-term orientation.
  c. sense of creative innovation.
  d. strong consumer bond.

Question 2

LivTo Inc is a company that manufactures cosmetic products for women. It claims to have the best customer care services and is prompt to address the grievances of its customers. To be internally consistent, the company should invest in a better Research and Development department and also create a new image for its products.
 a. True
  b. False
 Indicate whether the statement is true or false

[abctaiwan]

Answer to Question 1

b

Answer to Question 2

False

[iveyjurea]

Correct answers!

[abctaiwan]

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