Author Question: Sales promotion can be used to offset competitors' advertising and sales-promotion efforts. ... (Read 89 times)

javeds · **on:** Jun 28, 2018

Sales promotion can be used to offset competitors' advertising and sales-promotion efforts.

Indicate whether the statement is true or false

Question 2

A study was done on the campus of a major state institution to measure attitudes of students to-wards the recent fee increase. One question asks respondents to rank the five fees they are willing to pay from 1=most willing to 5=least willing. This is scaled as a(n)
a. nominal scale.
b. ordinal scale.
c. interval scale.
d. ratio scale.
e. None of these are correct.